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With the mass-customization approach, a firm tries to find a low-cost way to give individual customers more or better choices.
Automatic Attitudes
Quick, reflexive responses that reflect immediate evaluative judgments, not requiring conscious effort or awareness.
Deliberate Attitudes
Perspectives or opinions that are consciously formed, reflecting explicit beliefs and values.
Attitudes
Behavioral inclinations demonstrated through assessing a specific entity with a level of preference or aversion.
Adapt
To adjust or change one's behavior or thinking to suit a new situation or environment.
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