Firms That Use Mass Customization

question 223

Multiple Choice

Firms that use mass customization

• A) may target either business customers or final consumers.
• B) may be able to take advantage of the Internet for orders.
• C) may be able to give their customers more or better choices.
• D) are likely to have higher costs than do firms who produce more standardized products, but may earn better profit margins.
• E) All of these

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Definitions:

Contemplation Stage

A phase in the Transtheoretical Model of behavior change where individuals are aware they have a problem and are thinking about overcoming it but have not yet made a commitment to take action.

Awareness Problem

A situation in which individuals or groups are unaware of important information, issues, or problems, often leading to misunderstanding or lack of action.

Precontemplation Stage

The initial stage of the Transtheoretical Model of change, where the individual is not yet actively thinking about changing a specific behavior.

Type II Diabetes

A chronic condition that affects the way the body processes blood sugar (glucose), characterized by high blood sugar, insulin resistance, and a relative lack of insulin.