At Dell's Web Site, a Student Can Order a Laptop

question 15

Multiple Choice

At Dell's Web site, a student can order a laptop computer with the exact memory capability and software that she wants, and have it shipped to her dorm room within 48 hours. This is an example of:

• A) Combined target market approach.
• B) Task transfer.
• C) Mass customization.
• D) Diversification strategy.
• E) Single target market approach.

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Definitions:

Output

The quantity of goods or services produced by a firm, industry, or economic system.

Under-reward Inequity

A situation in which an individual perceives that the rewards received are less than the rewards deserved for their efforts, leading to dissatisfaction.

Instrumentality

The belief that performance is directly linked to the attainment of desired outcomes or rewards.

Self-concordance

The degree to which individuals’ goals align with their personal interests and core values, leading to greater motivation and satisfaction.