A Firm That Relies on Mass Customization Tries to Get

question 20

True/False

A firm that relies on mass customization tries to get a competitive advantage by finding a low-cost way to give each customer in its target market more or better choices.

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Definitions:

Nondeclarative Memory

A type of long-term memory that stores skills, habits, and learned responses that can be expressed without conscious thought.

Long-term Memory

The phase of the memory system that is capable of storing information for long periods, sometimes throughout life.

Episodic Memory

The ability to recall specific events from one's past, including the context in which they occurred.

Semantic Memory

A type of long-term memory involving the capacity to recall words, concepts, or numbers, which is essential for the understanding of language and ideas.