A Firm Needs _____ to Pay for Short-Term Expenses Such

question 30

Multiple Choice

A firm needs _____ to pay for short-term expenses such as employee salaries, advertising, marketing research, inventory storing costs, and what the firm owes suppliers.

• A) debt financing
• B) current asset
• C) prepaid expense
• D) working capital
• E) overhead

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Definitions:

Customer Needs

Refers to the wants or desires that consumers have which are central to their purchasing decisions.

Marketing Program

A comprehensive plan that combines all of the marketing strategies, tactics, activities, and materials to promote a product or service.

Market Needs

The specific desires or requirements of consumers that businesses aim to fulfill with their products or services.

Environmental Forces

The uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces.