Starbucks Ran a Full-Page Ad in THE WALL STREET JOURNAL

question 71

Multiple Choice

Starbucks ran a full-page ad in THE WALL STREET JOURNAL proclaiming that its baristas can make more than 87,000 possible combinations of an espresso coffee drink. This is an example of:

• A) Combined target market approach.
• B) Mass customization.
• C) Task transfer.
• D) Diversification strategy.
• E) Single target market approach.

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Definitions:

Law

A system of rules that are created and enforced through social or governmental institutions to regulate behavior.

Nuclear Changes

Transformations at the atomic level, including reactions in nuclear power generation and atomic bombs, which can alter the composition of atomic nuclei.

Conservation

The preservation, protection, or restoration of the natural environment, natural ecosystems, vegetation, and wildlife.

Nuclear Fission

A nuclear reaction in which the nucleus of an atom splits into smaller parts, releasing a large amount of energy.