At the Comfort Inn Web Site, a Customer Can Create

question 29

Multiple Choice

At the Comfort Inn Web site, a customer can create an account with his preferences for a smoking or non-smoking room, the type of pillows he likes, early or late check-in and check-out, and his room location. The hotel keeps track of this information and uses it whenever this customer reserves a room in the future. This is an example of:

• A) Combined target market approach.
• B) Diversification.
• C) Task transfer.
• D) Mass customization.
• E) Single target market approach.

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Definitions:

Analytic Comparisons

Comparisons made using systematic logical reasoning to explore differences or similarities between datasets or variables.

Unplanned Comparisons

Comparisons not been built into a research design prior to data collection.

F Ratio

A statistic used in ANOVA tests to compare variance across groups, assessing if the differences between means are significant.

Null Hypothesis

The assumption in statistics that indicates no effect or no difference is expected in the test.