Which of the Following Statements Regarding Marketing Cost Analysis Is

question 47

Multiple Choice

Which of the following statements regarding marketing cost analysis is FALSE?

• A) Functional accounts include items such as salaries, wages, supplies, raw materials, and advertising.
• B) The costs allocated to the functional accounts will be equal in total to those in the natural accounts.
• C) Functional accounts can be used to show the profitability of territories, products, customers, sales representatives, and so on.
• D) Cost analysis is not performance analysis.
• E) Traditional accounting methods do not show the purpose for which marketing expenditures are made.

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Definitions:

Gunpowder

A mixture of saltpeter (potassium nitrate), sulfur, and charcoal (carbon) that explodes when ignited.

Potassium Nitrate

A chemical compound with the formula KNO3, used as a fertilizer, in food preservation, and in the manufacture of gunpowder.

TNT

Trinitrotoluene, a chemical compound used as an explosive, recognized by its chemical formula C7H5N3O6.

Carbon Atoms

The basic building blocks of most organic compounds, each consisting of six protons, six electrons, and a varying number of neutrons.