Which of the Following Best Explains the Function of a CRM

question 127

Multiple Choice

Which of the following best explains the function of a CRM database?

• A) It is used to improve the security of IT systems employed for marketing.
• B) It is used to keep track of orders from suppliers and related cost fluctuations.
• C) It is used to gather, store, and maintain personal information about customers.
• D) It is used to estimate changes in currency values in the international market.
• E) It is used to evaluate employee performances.

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Definitions:

Internet Content

The wide range of information and media available online, including web pages, videos, blogs, and social media posts.

Careful Screening

The process of meticulously reviewing and vetting individuals or information to ensure they meet specific criteria or standards.

Social Network Theory

A theoretical framework that focuses on understanding societies and individuals through the patterns of connections and relationships between them.

Rapid Adoption

The quick acceptance and integration of new technologies or practices by users or consumers.