Which of the Following Best Explains the Function of a CRM

question 127

Multiple Choice

Which of the following best explains the function of a CRM database?

• A) It is used to improve the security of IT systems employed for marketing.
• B) It is used to keep track of orders from suppliers and related cost fluctuations.
• C) It is used to gather, store, and maintain personal information about customers.
• D) It is used to estimate changes in currency values in the international market.
• E) It is used to evaluate employee performances.

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Definitions:

Secondary Innovation

New improvements or adaptations made to existing technologies or ideas, enhancing their functionality or applying them in new contexts.

Primary Innovation

The creation, invention, or chance discovery of a completely new idea, method, or device.

Neolithic Revolution

A major turning point in human history, marked by the transition from nomadic hunting and gathering to settled agriculture and community living.

Paleolithic

Relating to the earliest period of the Stone Age, characterized by the use of crude stone tools and hunting and gathering as the primary means of subsistence.