Experience Shows That It Doesn't Make Sense for Marketing Managers

question 80

True/False

Experience shows that it doesn't make sense for marketing managers to allocate costs to specific market segments or products.

---

Definitions:

Internal Consistency

A measure of the reliability of a psychological test or survey, assessing if all items evaluate the same characteristic and produce similar scores.

Convergent Validity

The construct validity of a measure is assessed by examining the extent to which scores on the measure are related to scores on other measures of the same construct or similar constructs.

Correlation Coefficient

A statistical measure that calculates the strength and direction of the relationship between two variables.

True Score

An individual’s actual score on a variable being measured, as opposed to the score the individual obtained on the measure itself.