To Improve the Effectiveness of the Marketing Control Process, the Marketing

question 83

Multiple Choice

To improve the effectiveness of the marketing control process, the marketing manager should:

• A) realize that most errors are made because managers react to detailed information too quickly-instead of waiting to see what patterns show up in summary reports.
• B) be the supervisor for the data-processing manager.
• C) have all necessary data captured as it comes in and in a form that can be quickly sorted and analyzed by computer.
• D) be certain that all cost records are kept in a central location controlled by the marketing department.
• E) All of these are true.

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Definitions:

Behaviorist

A psychologist or scientist who focuses on observable behaviors rather than internal thought processes or feelings.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, often considered to be a driving motivation in humans.

Ivan Pavlov

was a Russian physiologist best known for his work in classical conditioning, particularly his experiments with dogs, demonstrating the learning process that came to be known as Pavlovian conditioning.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior.