To Improve the Effectiveness of the Marketing Control Process, the Marketing

question 83

Multiple Choice

To improve the effectiveness of the marketing control process, the marketing manager should:

• A) realize that most errors are made because managers react to detailed information too quickly-instead of waiting to see what patterns show up in summary reports.
• B) be the supervisor for the data-processing manager.
• C) have all necessary data captured as it comes in and in a form that can be quickly sorted and analyzed by computer.
• D) be certain that all cost records are kept in a central location controlled by the marketing department.
• E) All of these are true.

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Definitions:

Average Tax Rate

The portion of an individual's or entity's taxable income that is paid in taxes, calculated by dividing the total tax amount by the taxable income.

Payroll Tax

A tax imposed on employers and employees, calculated as a percentage of the salaries that employers pay their staff.

Marginal Tax

The additional tax paid on an additional dollar of income, used in progressive tax systems to tax higher incomes at higher rates.

Proportional

A relationship or ratio between two quantities where they change at the same rate.