Regarding Controlling Marketing Programs

question 39

Multiple Choice

Regarding controlling marketing programs:

• A) "sales analysis" and "performance analysis" mean the same thing.
• B) traditional accounting reports are very useful for controlling marketing programs.
• C) sales analysis is so revealing that there is no such thing as having TOO MUCH data.
• D) the control process helps marketing managers learn how ongoing plans are working.
• E) All of these are true.

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