Marketing Cost Analysis Shows That One of Buildco, Inc

question 7

Multiple Choice

Marketing cost analysis shows that one of Buildco, Inc.'s customers is unprofitable, so Buildco should:

• A) refuse to sell to that customer.
• B) try to determine why this customer is unprofitable.
• C) drop the customer and shift all fixed costs to the other customers.
• D) assign a new salesperson to that account.
• E) immediately develop a plan to sell more to that customer.

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Definitions:

Characteristics

Features or qualities that identify and distinguish a person, object, or phenomenon.

Industries

Sectors of the economy that are characterized by the production of goods or delivery of services.

Caregiver Role Strain

Refers to the stress and burden felt by an individual caring for someone with a chronic illness, disability, or other long-term health condition.

Impaired Home Maintenance

Difficulty in performing or completing daily tasks required to keep a home environment safe and sanitary, often due to physical or cognitive limitations.