Marketing Cost Analysis Shows That One of Buildco, Inc

question 7

Multiple Choice

Marketing cost analysis shows that one of Buildco, Inc.'s customers is unprofitable, so Buildco should:

• A) refuse to sell to that customer.
• B) try to determine why this customer is unprofitable.
• C) drop the customer and shift all fixed costs to the other customers.
• D) assign a new salesperson to that account.
• E) immediately develop a plan to sell more to that customer.

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Definitions:

Ascribed Status

Social status that is assigned at birth or assumed involuntarily later in life, not based on personal achievements or abilities.

Status Recognition

is the acknowledgment or esteem received from others because of one’s position, achievements, or qualities.

Prestige Status

A social standing that denotes respect, admiration, or significance within a particular context or community.

Means Of Production

The physical, non-human inputs like factories, machinery, and tools used in the production process to generate economic value.