A Marketing Audit Is Necessary Because

question 61

Multiple Choice

A marketing audit is necessary because:

• A) it is a standard practice adopted by all companies worldwide.
• B) managers may pursue certain strategies blindly, when other strategies might be more effective.
• C) regulators require marketing audits at the same time as accounting audits.
• D) All of these are correct.

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Definitions:

ABAB

A research design involving repeated measurements over time wherein a participant receives an intervention, returns to baseline, and then receives the intervention again.

Case

An instance or occurrence of a particular situation or example being investigated or examined.

Informed Consent

A process ensuring that a person fully understands the details and implications before agreeing to participate in any procedure or treatment.

Elementary School

An institution for providing child education that comes after preschool and before secondary school, typically for children from the ages of 5 to 11.