A Marketing Audit Is Necessary Because

question 61

Multiple Choice

A marketing audit is necessary because:

• A) it is a standard practice adopted by all companies worldwide.
• B) managers may pursue certain strategies blindly, when other strategies might be more effective.
• C) regulators require marketing audits at the same time as accounting audits.
• D) All of these are correct.

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Definitions:

Background Information

Contextual data, facts, and details that provide a deeper understanding of a subject or situation.

Relevant Data

Information that is directly related and useful to the issue or topic being discussed or analyzed.

Visual Aid

An item or tool used to enhance the understanding or retention of information, such as graphs, charts, or videos.

Elaborate

To provide more details or information about something; to explain something more fully.