Examlex
A marketing audit is a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function.
Reliability
The degree to which a measure is consistent.
Reliability
The degree to which an assessment tool produces stable and consistent results over time.
High Agreement
A situation or condition where there is a strong or complete consensus among different parties or observations.
Raters
Individuals who evaluate or assess the performance, quality, or characteristics of study subjects or experimental materials.
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