Whistler's Camping Supplies Wants to Identify Its Most Frequent Customers

question 30

Multiple Choice

Whistler's Camping Supplies wants to identify its most frequent customers and offer them quantity discounts to increase their purchases and loyalty. Which of the following implementation approaches might address that problem?

• A) Put a toll-free telephone number and Web site address on the product label.
• B) Use bar code scanners, RFID tags, EDI, and inventory reorder software.
• C) Create a "favored customer" club with an ID card.
• D) Set different prices in similar markets and track sales, including sales of competing products.
• E) Set up a televideo conference.

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Definitions:

Social Cognitive Theory

A theoretical framework that posits that learning occurs in a social context with a dynamic and reciprocal interaction of the person, environment, and behavior.

Humanistic

A psychological approach emphasizing the study of the whole person and the uniqueness of individual experience and potential.

Behavioural

Relating to the behaviors or responses of an individual or animal towards outside or inside triggers.

Psychoanalytic

Pertaining to a psychological theory and therapy that aims to treat mental disorders by investigating the interaction of conscious and unconscious elements in the mind and bringing repressed fears and conflicts into the conscious mind by techniques such as dream interpretation and free association.