A Marketing Audit Is

question 135

Multiple Choice

A marketing audit is:

• A) an evaluation of day-to-day marketing operations.
• B) an analysis of the profitability of all profit centers.
• C) a review of a marketing program during a crisis.
• D) a detailed look by a CPA at how the company's marketing costs are allocated.
• E) a systematic, critical, and unbiased review and appraisal of the objectives and policies of the marketing function.

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Definitions:

Specific Action

A particular or distinct action taken to achieve a defined goal or result.

Routine Message

Standard or frequent communications that convey regular operations or updates within an organization.

Direct Approach

A communication method where the main idea or message is presented at the beginning, followed by supporting details.

Sexuality Group

A therapy or support group focused on discussing and exploring issues related to sexual orientation, identity, and health.