Examlex
A "markup chain" can be used to calculate the price structure in a whole channel.
Spokesperson
An individual appointed or chosen to represent and speak on behalf of an organization or a group in public or media settings.
Brand Heritage
The value and beliefs a brand embodies, derived from its history and tradition.
New Coke
A reformulation of Coca-Cola introduced in 1985, which was ultimately considered a major marketing failure.
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