When Setting Prices, the Marketing Manager Should Consider the Firm's

question 249

True/False

When setting prices, the marketing manager should consider the firm's demand curve, or else the price may not even cover the firm's total cost.

---

Definitions:

Undue Influence

A situation where an individual is persuaded or coerced in a way that disrupts their free will, often leading to unfair agreements.

Non Est Factum

A defense in contract law that allows a person to avoid liability because they were mistaken about the nature of the document signed, not merely its contents.

Unconscionable Transaction

An equitable principle allowing courts to set aside a contract in which a party in a superior bargaining position took advantage of the other party and the consideration was grossly unfair.

Undue Influence

The use of excessive pressure by a dominant party to influence the decisions or actions of another, often undermining their free will.