When the End Benefit of a Purchase Is Significant to the Customer

question 242

True/False

When the end benefit of a purchase is significant to the customer, he is likely to be less price sensitive.

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Definitions:

Pre-

A prefix in medical terminology indicating "before" or "prior to."

Pro-

A prefix in English indicating before, in front of, or favoring.

After

Referring to a time or event that happens subsequent to a specific time or event.

Behind

At the back of, or in a position trailing something or someone.