A Publisher Needed One of Its Best-Selling Authors to Fly

question 131

Multiple Choice

A publisher needed one of its best-selling authors to fly from his home in Richmond, Virginia to Chicago, Illinois in order to start a publicity campaign for the author's new book. The author could have taken a flight to Detroit, Michigan, changed planes, and then flew on to Chicago for about half the price of a non-stop flight from Richmond to Chicago. However, he chose the non-stop flight. He became less price sensitive because of:

• A) The availability of substitutes.
• B) The fact that someone else was paying the bill.
• C) The significance of the end benefit.
• D) The size of the total expenditure.
• E) The sunken investment he had made.

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Definitions:

Association Areas

Regions of the cerebral cortex that integrate simpler functions to perform more complex functions like learning, remembering, thinking, and speaking.

Human

A member of the species Homo sapiens, characterized by their ability to think critically, communicate through complex language, and create and manipulate the environment.

Chimpanzee

A species of great ape native to the forests and savannas of tropical Africa, known for their intelligence and complex social behaviors.

Association Areas

Regions of the cerebral cortex involved in integrating and interpreting information from the sensory areas, and are crucial for complex mental functions and behaviors.