Price Lining

question 107

Multiple Choice

Price lining:

• A) is quite similar to prestige pricing.
• B) can simplify both buying and selling.
• C) tends to reduce turnover rates.
• D) results in larger inventories.
• E) All of these alternatives are correct.

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Definitions:

Functional Benefits

The practical or utilitarian advantages that a product or service offers to customers.

Perceptual Benefits

Perceptual Benefits refer to the subjective advantages a consumer perceives in a product or service, often based on brand image, aesthetics, or status.

Sustainability Benefits

Advantages related to environmental, economic, and social sustainability that contribute to long-term ecological balance, resource conservation, and equitable societies.

Brand Extension

The practice of using an existing brand name to launch a product in a different category, leveraging the brand's established recognition and image.