Customers Are Likely to Be Less Price Sensitive When

question 5

Multiple Choice

Customers are likely to be less price sensitive when:

• A) it is easy to compare prices.
• B) someone else pays the bill.
• C) the total expenditure is high.
• D) there are substitutes available.
• E) their share of the cost is high.

---

Definitions:

Society

A group of individuals living together in more or less ordered communities, sharing various customs, laws, and organizations that define their relationships and collective functioning.

Norms

Shared expectations and rules that guide behavior within a group or society.

Clinical Scientist

A professional engaged in research within the clinical domain aimed at improving the understanding, prevention, and treatment of psychological disorders.

Abnormality

A deviation from the normal or average, often referring to a difference in psychological, physiological, or anatomical structure or function not typical for the human body.