Customers Are Likely to Be Less Price Sensitive When

question 5

Multiple Choice

Customers are likely to be less price sensitive when:

• A) it is easy to compare prices.
• B) someone else pays the bill.
• C) the total expenditure is high.
• D) there are substitutes available.
• E) their share of the cost is high.

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Definitions:

AIDA Message

A marketing communication model that stands for Attention, Interest, Desire, and Action, intended to engage consumers and motivate them to act.

Indirect Approach

A communication technique where the main message is not presented directly at the beginning but is instead gradually approached through background information or context.

Carbon Footprint

The total amount of greenhouse gases produced by human activities, expressed as the equivalent amount of carbon dioxide.

Indirect Approach

A method of communication where the main point or conclusion is presented after the evidence or supporting details, often used to soften the impact of negative news.