Customers Are Likely to Be Less Price Sensitive

question 152

Multiple Choice

Customers are likely to be less price sensitive

• A) the greater the total expenditure.
• B) the greater their share of the cost.
• C) the greater the significance of the end benefit.
• D) the easier it is to compare prices.
• E) None of these alternatives is correct.

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Definitions:

Executory Contract

A contract yet to be performed; a contract at the stage when an agreement has been made but before performance is due.

Example

A representative instance or case used to illustrate a principle, pattern, or procedure.

Executed Contract

A fully performed contract; a contract at the stage when both parties have performed or fulfilled their obligations.

Example

An illustration or instance used to explain or support a statement or principle.