A Retailer Who Advertises a Low Price on an Item-With

question 58

Multiple Choice

A retailer who advertises a low price on an item-with no intent to sell that item-but only to attract customers to try to sell more expensive products is using:

• A) full-line pricing.
• B) leader pricing.
• C) odd-even pricing.
• D) psychological pricing.
• E) bait pricing.

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Definitions:

Genuineness

The quality of being open, sincere, and honest in one's feelings, thoughts, and actions.

Defense Mechanism

Psychological strategies used by individuals to cope with reality and maintain self-image.

Unconscious Insecurity

A feeling of lack of confidence or assurance that operates below one's conscious awareness, affecting behavior and perception.

Reaction Formation

A defense mechanism in which an individual unconsciously replaces an undesirable or anxiety-inducing emotion or impulse with its opposite.