A Marketing Manager May Choose a Pricing Objective That Is

question 193

Multiple Choice

A marketing manager may choose a pricing objective that is:

• A) sales oriented.
• B) status quo oriented.
• C) profit oriented.
• D) Any of these-depending on the situation.

Identify core values that transcend cultural boundaries and their importance in ethical decision-making.

Distinguish between ethical relativism and ethical imperialism.

Grasp the concept of ethical behavior and its cultural context dependence.

Understand the role of ethical frameworks and spotlight questions in ethical decision-making.

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Definitions:

Land Ordinance

A reference to the Land Ordinance of 1785, a law aimed at orderly settlement and division of territory into townships in the United States.

Land Ordinance

Legislation passed by Congress under the Articles of Confederation that established a systematic and orderly process for surveying, selling, and settling lands in the western territories.

Tariffs

Taxes imposed by a government on imported or exported goods.

Land Surveying

The measurement and mapping of land boundaries, topography, and features to determine property lines and design construction projects.