Sales-Oriented Pricing Objectives Include

question 236

Multiple Choice

Sales-oriented pricing objectives include:

• A) Growth in unit sales, dollar sales, or share of market.
• B) Meeting competition.
• C) Target return.
• D) Profit maximization.
• E) None of these alternatives is correct.

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Definitions:

Ethical Responsibility

involves the duty of individuals and organizations to act in a morally principled manner to benefit society and minimize harm.

Milton Friedman

An influential American economist known for his strong belief in free-market capitalism and minimal government intervention in the economy.

Philanthropic Goodwill

The level of social responsibility in which a business does good without the expectation of anything in return.

Social Responsibility

Involves businesses making decisions and taking actions that benefit society as well as themselves.