A Marketing Manager Might Offer a Cash Discount to Channel

question 50

Multiple Choice

A marketing manager might offer a cash discount to channel members to:

• A) increase sales during a slow period.
• B) encourage buyers to pay their bills quickly.
• C) reduce shipping or selling costs.
• D) encourage them to buy in larger quantities.
• E) All of these alternatives are correct.

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Definitions:

Stakeholders

Individuals or groups that have an interest or stake in the outcome of a project, decision, or endeavor.

Organization

The structured arrangement of elements or activities within a system or entity to achieve specific goals.

Parties

Social gatherings of invited guests, typically involving eating, drinking, and entertainment, or the entities involved in a legal agreement or transaction.

Audience Benefit

The advantage or positive outcome that the audience gains from engaging with a presentation, product, or service.