Wendy's Was One of the First Fast-Food Restaurants to Offer

question 290

Multiple Choice

Wendy's was one of the first fast-food restaurants to offer a "dollar menu" on some of its food items. What pricing policy was Wendy's pursuing?

• A) Skimming price
• B) Quantity discount
• C) Noncumulative quantity discount
• D) Value pricing
• E) Cumulative quantity discount

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Definitions:

Socially Acceptable

Behaviors or practices that are considered acceptable or appropriate by a society or social group.

Cognitive-Mediational Theories

Cognitive-mediational theories suggest that cognitive processes—like thoughts and interpretations of events—mediate between the stimulus and the emotional or behavioral response.

Appraisal

The evaluation of the significance of an event or situation for an individual's well-being, which plays a role in determining the emotional response.

Intrinsic Motivation

Motivation driven by an interest or enjoyment in the task itself, rather than relying on external pressures or rewards.