Which of the Following Is the WORST Example of an Advertising

question 34

Multiple Choice

Which of the following is the WORST example of an advertising objective?

• A) "We want to increase awareness among the members of the target audience by 10 percent within three months after the start of our advertising campaign."
• B) "We want 50 percent of the television audience for the Super Bowl to recall having seen a commercial for our product during the game."
• C) "We want our advertising to create favorable word-of-mouth promotion for our product."
• D) "We want our banner ad on the Yahoo! homepage to generate 50,000 page views (hits) on our corporate website within the first week that it appears on the World Wide Web."
• E) "We want our infomercial running on cable television stations to generate 10,000 orders for the advertised product within one month after it starts."