Which of the Following Is the WORST Example of an Advertising

question 34

Multiple Choice

Which of the following is the WORST example of an advertising objective?

• A) "We want to increase awareness among the members of the target audience by 10 percent within three months after the start of our advertising campaign."
• B) "We want 50 percent of the television audience for the Super Bowl to recall having seen a commercial for our product during the game."
• C) "We want our advertising to create favorable word-of-mouth promotion for our product."
• D) "We want our banner ad on the Yahoo! homepage to generate 50,000 page views (hits) on our corporate website within the first week that it appears on the World Wide Web."
• E) "We want our infomercial running on cable television stations to generate 10,000 orders for the advertised product within one month after it starts."

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Definitions:

Moral Dilemmas

Situations in which a decision must be made between two or more actions, each of which has moral implications conflicting with one another.

Composite Photos

Images created by combining several photographs, often used in forensic science or for creating artistic effects.

Highly Attractive

Describing something or someone that has a great appeal or allure, often visually, but can also pertain to personality or traits.

Door-In-The-Face Technique

A persuasion strategy where a large, unreasonable request is made first and, if refused, followed by a smaller, more reasonable request.