Which of the Following Is the WORST Example of an Advertising

question 34

Multiple Choice

Which of the following is the WORST example of an advertising objective?

• A) "We want to increase awareness among the members of the target audience by 10 percent within three months after the start of our advertising campaign."
• B) "We want 50 percent of the television audience for the Super Bowl to recall having seen a commercial for our product during the game."
• C) "We want our advertising to create favorable word-of-mouth promotion for our product."
• D) "We want our banner ad on the Yahoo! homepage to generate 50,000 page views (hits) on our corporate website within the first week that it appears on the World Wide Web."
• E) "We want our infomercial running on cable television stations to generate 10,000 orders for the advertised product within one month after it starts."

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Definitions:

Elaboration Techniques

Strategies used to add detail or expand on a point or idea, often used in teaching and learning to deepen understanding.

Covariance

A measure of the joint variability of two random variables, giving insight into how the variables change together.

Coefficient Of Correlation

A numerical measure that indicates the strength and direction of a linear relationship between two variables, ranging from -1 to 1.

Linear Relationship

A type of correlation where the change in one variable is directly proportional to the change in another variable.