When Personal Computers Were in the Market Introduction Stage of Their

question 270

Multiple Choice

When personal computers were in the market introduction stage of their product life cycle, advertising had to help consumers understand why they needed to own a computer and what a computer could do. Now that personal computers are mature products and have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. So, personal computer advertising used to be _______________ advertising in market introduction, but is now _______________ advertising in market maturity.

• A) comparative; pioneering
• B) pioneering; institutional
• C) competitive; pioneering
• D) pioneering; competitive
• E) comparative; reminder

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Definitions:

Productive Resources

Factors used in the production of goods and services, which include land, labor, capital, and entrepreneurship.

Fertility Rates

The average number of children that would be born to a woman over her lifetime in a particular population.

Electricity Generation

The process of producing electrical power through various means such as thermal, hydroelectric, nuclear, solar, and wind energy.

Petroleum

A naturally occurring, yellowish-black liquid found in geological formations beneath the Earth's surface, used primarily as a fuel source.