All of the Following Are True of Institutional Advertising Except

question 217

Multiple Choice

All of the following are true of institutional advertising except it

• A) focuses on the name and prestige of an organization or industry.
• B) seeks to inform, persuade, or remind.
• C) tries to keep the product's name before the public.
• D) develops goodwill or improves an organization's relations with various groups.
• E) advocates a specific cause or idea.

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Definitions:

Researchers

Individuals who conduct systematic investigations to establish facts or principles or to collect information on a subject.

Emotional Intelligence

The ability to recognize, understand, manage, and reason with emotions in oneself and others.

IQ of Managers

Describes the intelligence quotient, a measure of cognitive abilities, of individuals in managerial positions.

Constructive Activities

Actions or endeavors that are positively productive and contribute to the accomplishment of goals or improvement.