Which of the Following Observations About Advertising Agencies Is FALSE

question 127

Multiple Choice

Which of the following observations about advertising agencies is FALSE?

• A) They are specialists in planning and handling mass-selling details for advertisers.
• B) They are dependent on the advertiser and have a mixed viewpoint.
• C) They may be full-service agencies who handle any activities related to advertising, publicity, or sales promotion.
• D) They may even handle overall marketing strategy planning.
• E) They can often do the job more economically than a company's own department.