All of the Following Publicity Tools Are Examples of One-Way

question 236

Multiple Choice

All of the following publicity tools are examples of one-way communication from a company to consumers or business customers EXCEPT:

• A) videos.
• B) blogs.
• C) podcasts.
• D) case studies.
• E) games.

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Definitions:

Ingroup/Outgroup Bias

The tendency to favor members of one's own group (the ingroup) over those in other groups (the outgroup), often leading to prejudice and discrimination.

Self-Fulfilling Prophecy

A belief or expectation that influences behavior in a way that causes the belief to become true.

Stereotyping

Involves assigning a set of characteristics to people based on their membership in a particular group or category, often leading to oversimplified and unfair judgments.

Discrimination

The inappropriate and unjustified treatment of people based on the groups they belong to.