When Intuit, a Tax and Financial Planning Software Company, Created

question 266

Multiple Choice

When Intuit, a tax and financial planning software company, created a website where its QuickBooks customers could interact about problems facing their small businesses, this was an example of a(n) :

• A) branded service.
• B) blog.
• C) online community.
• D) case study.
• E) webinar.

---

Definitions:

Earnings Per Common Share

A measure of a company's profitability that calculates the net income available to common shareholders per share of common stock outstanding.

Indirect Method

A method of reporting the cash flows from operating activities that begins with net income and adjusts for revenues and expenses that do not involve the receipt or payment of cash.

Operating Activities

Business processes related to the core functions of a company that generate revenue, such as sales and production.

Net Income

The total profit or loss of a company after all revenues, expenses, taxes, and costs have been accounted for, typically reported on the bottom line of the income statement.