When Intuit, a Tax and Financial Planning Software Company, Created

question 266

Multiple Choice

When Intuit, a tax and financial planning software company, created a website where its QuickBooks customers could interact about problems facing their small businesses, this was an example of a(n) :

• A) branded service.
• B) blog.
• C) online community.
• D) case study.
• E) webinar.

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Definitions:

Managerial Strategy

A set of choices and actions that managers formulate and implement to achieve organizational goals and objectives.

Organization's Culture

The shared values, beliefs, and practices that define the social and psychological environment of a business organization.

High-involvement Organization

An organizational model that encourages employee participation in decision-making and business operations to improve performance and satisfaction.

Cultural Value

Beliefs or ideals shared by members of a society about what is important, desirable, and how people should behave.