An Integrated Direct-Response Promotion Is Most Likely to Be Effective

question 111

Multiple Choice

An integrated direct-response promotion is most likely to be effective if:

• A) it is used by a nonprofit organization rather than a firm.
• B) other elements of the promotion blend are not integrated.
• C) it involves one-way communications between a firm and its target customer.
• D) it relies on a CRM database to target specific individuals.
• E) None of these is a good answer.

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American Sociological Association's Code of Ethics

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Action Research

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