When Developing a Good Promotion Blend, a Marketing Manager Should

question 98

Multiple Choice

When developing a good promotion blend, a marketing manager should:

• A) be more concerned with persuading the target customers than informing or reminding.
• B) determine who the firm is trying to influence.
• C) realize that the right blend depends more on what customers expect than on what the firm wants to accomplish.
• D) realize that promotion to final consumers is usually based on "pulling."
• E) None of these alternatives is true.

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Definitions:

Preferred Stock

A type of stock that gives its holders preference over common stockholders in terms of dividend payments and assets during liquidation.

Capital Structure

The mix of debt and equity financing a company uses to fund its operations and growth.

Noncontrolling Interest

An ownership interest in a subsidiary not attributable, directly or indirectly, to the parent company, reflecting the equity in a subsidiary not owned by the parent.

Subsidiary

A company that is controlled by another company, known as a parent company, through the ownership of more than half of its voting stock.