Identify the FALSE Statement Regarding Promotion to Intermediaries

question 128

Multiple Choice

Identify the FALSE statement regarding promotion to intermediaries.

• A) When suppliers offer similar products and compete for attention and shelf space, intermediaries usually pay attention to the one with the best profit potential.
• B) Sales managers handle most of the important communication with intermediaries who do not want empty promises.
• C) Sales promotions targeted at intermediaries usually focus on short-term arrangements that will improve the intermediary's profits.
• D) Trade ads usually encourage intermediaries to contact the supplier for more information, and then a salesperson takes over.
• E) During sales promotion, intermediaries want to know what they can expect in return for their cooperation.

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Definitions:

Howard Stern

An American radio and television personality, known for his long-running radio show which has been a significant and controversial part of American media.

Internal Source

A origin of information, motivation, or inspiration that comes from within an individual or organization, rather than from external influences.

Noise

Any unwanted sound or disturbance that interferes with the communication process, leading to misunderstandings or errors.

TV Ads

Short for television advertisements, these are paid messages broadcast to viewers with the aim of promoting products, services, or ideas.