A Producer Using Very Aggressive Promotion to Get Final Consumers

question 121

Multiple Choice

A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has:

• A) a pulling policy.
• B) a target marketing policy.
• C) a selective distribution policy.
• D) a pushing policy.
• E) an intensive distribution policy.

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Definitions:

Net Present Value

A financial metric used to evaluate the profitability of an investment or project, calculating the difference between the present value of cash inflows and the present value of cash outflows over a period.

Monthly Interest Rate

The interest rate reflected over a month period, often used for calculating the monthly interest payments on a loan.

Net Present Value

A financial metric indicating the value of all future cash flows of an investment, discounted back to present value.

Monthly Interest Rate

The interest rate applied on a monthly basis to loans or financial accounts, often used to calculate the monthly interest payments or earnings.