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Jeanne Bowman Is an Active, Healthy, 80-Year-Old Widow and Mother

question 237

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Jeanne Bowman is an active, healthy, 80-year-old widow and mother of five grown children who range in age from 42 to 60 years old. She is well-informed and very conservative in her social and political views. Like many people in her age group, she is cautious when it comes to high-technology products, but in the last three years, she has purchased a cell phone and learned to use e-mail, mainly due to the urging of her children and friends. She has just decided to purchase a DVD player because she watched a DVD movie at her daughter's home and really liked the quality of the picture. As was the case with her other high-tech purchases, a family member will accompany her when she buys the DVD player. Regarding Jeanne's adoption of DVD technology, she seems to be in the ________________ group.

Definitions:

Supply Chain Network

A configuration of institutions, workers, functions, data, and resources tasked with the movement of a good or service from the originator to the client.

Last Mile Delivery

The final step in the delivery process from a distribution center or facility to the end customer, often the most expensive and time-consuming part.

Package Carrier

A company or service that specializes in the delivery of parcels and documents from one location to another.

Drop-Shipping

A product fulfillment strategy in retail where the store doesn't maintain an inventory of the items it sells. Rather, upon selling a product, the store orders it from a third party and arranges for it to be delivered straight to the buyer.