According to the Text, the Most Sensible Method for Budgeting

question 332

Multiple Choice

According to the text, the most sensible method for budgeting for promotion expenses is to:

• A) allocate some fixed percentage of net sales.
• B) allocate all available funds.
• C) allocate money for direct-response promotion first and then use money that's left for integrated marketing communications.
• D) match expenditures with competitors.
• E) use the "task method."