Charissa Works at a Computer Software Company Where It Is

question 94

Multiple Choice

Charissa works at a computer software company where it is her responsibility to determine the blend of promotion methods in a strategy decision. Which of the following would most likely be her job title?

• A) Marketing manager
• B) Sales promotion manager
• C) Advertising manager
• D) Public relations manager
• E) Sales manager

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Definitions:

News Media

Outlets of mass communication that disseminate news and information to the public, including newspapers, television, and the internet.

Capturing Ideas

Involves the process of documenting or recording thoughts, concepts, or solutions that come to mind.

Heading Capitalization

The practice of using capital letters at the beginning of the main words in titles or headings.

Informational Reports

Documents designed to provide a comprehensive understanding of a topic, without analysis or interpretation by the author.