Which of the Following Is NOT One of the Basic

question 240

Multiple Choice

Which of the following is NOT one of the basic promotion objectives discussed in the text?

• A) to inform
• B) to remind
• C) to manipulate
• D) to persuade
• E) All of these are promotion objectives.

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Definitions:

Spot Rate

The current market price at which a particular currency can be bought or sold for immediate delivery.

Forward Rate

The agreed-upon exchange rate for a currency transaction that will occur at a future date, used as a hedging instrument against currency fluctuations.

Average Rate

An indicative value representing the mean of several different rates or prices, commonly used in finance.

Exchange Rates

The value of one currency for the purpose of conversion to another.