Integrated Direct-Response Promotion

question 113

Multiple Choice

Integrated direct-response promotion:

• A) isn't necessary or useful when the channel of distribution involves intermediaries.
• B) is usually part of a pushing effort rather than part of a pulling approach.
• C) focuses on achieving a measurable, direct response from specific target customers.
• D) All of these alternatives are correct for integrated direct-response promotion.

---

Definitions:

Ethic Of Caring

A moral framework that emphasizes interpersonal relationships and compassion as the foundation of ethical decision-making.

Character Education

The teaching of moral and ethical values in schools, aiming to develop responsible and virtuous individuals.

Gilligan And Noddings

Carol Gilligan and Nel Noddings, prominent figures in educational ethics, known for advocating care ethics which emphasizes relationships and moral development through caring.

Ethic Of Caring

A moral framework that emphasizes the importance of interpersonal relationships and compassion as the foundation of ethical action.