In Customer-Initiated Interactive Communication

question 263

Multiple Choice

In customer-initiated interactive communication:

• A) the message channel has no impact.
• B) noise is no longer a factor.
• C) the source initiates the communication.
• D) interactive technology plays a big role.
• E) action is less immediate.

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Definitions:

Fixed Costs

Costs that are constant regardless of the volume of goods or services produced by a company, including lease payments and maintenance expenditures.

Variable Costs

Disbursements that are contingent upon the magnitude of production or sales transactions.

Contribution Margin

The amount by which the sale of a product or service exceeds its variable costs, contributing to covering fixed costs and generating profit.

Variable Cost

A cost that varies directly with the level of production or sales volume.