_____ Means Using Normal Promotion Effort to Help Sell the Whole

question 276

Multiple Choice

_____ means using normal promotion effort to help sell the whole marketing mix to possible channel members.

• A) Pushing
• B) Pulling
• C) Encoding
• D) Decoding
• E) Controlling

---

Definitions:

Legitimate Adjustments

Changes or modifications that are justified and reasonable within a particular context, such as policies or agreements.

Future Damages

Compensation for losses that have not yet occurred but are anticipated as a result of an injury or breach of contract.

Satisfy Customers

Meeting or exceeding the expectations and needs of consumers to ensure their contentment with a product or service.

Customer Inquiry

Any question or request for information from a customer regarding a company's products or services.