Which of the Following Groups Is Likely to Be the First

question 231

Multiple Choice

Which of the following groups is likely to be the first to adopt a new product?

• A) early majority
• B) innovators
• C) late majority
• D) early adopters
• E) laggards

Comprehend the significance of consumer-generated media and its impact on companies.

Understand the concept of a filter bubble and its effects on internet search results.

Grasp the essentials of social marketplaces and their function in e-commerce.

Appreciate the importance and mechanisms of social capital in financial decisions.

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Definitions:

Short-Term Plan

A strategy or set of objectives intended to be achieved in a short period, often less than a year.

Guerrilla Marketing

An advertising strategy that uses unconventional, low-cost tactics to promote products or services, often aimed at creating a viral or unexpected effect.

Startups

Entrepreneurial ventures that aim to meet a marketplace need by developing or offering an innovative product, process, or service.

Fails

Mistakes or unsuccessful attempts that result in a lack of achievement of an intended objective.