Regarding Adoption Curve Groups, Which of the Following Is TRUE

question 228

Multiple Choice

Regarding adoption curve groups, which of the following is TRUE?

• A) By the time the early majority buy a product it is usually in the market maturity stage of the product life cycle.
• B) The early adopters have many contacts outside their own social group, and are important in spreading information to laggards.
• C) Business firms in the late majority group tend to be conservative, smaller-sized firms with little specialization.
• D) The laggard group may be slow to adopt, but it is so large that it is very important to reach them.
• E) None of these alternatives is true.

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Definitions:

Business Firm

An organization engaged in commercial, industrial, or professional activities with the aim of earning a profit.

Percentage Discount

A reduction from the original price of goods or services, expressed as a percentage of the original price.

Cash Customers

Consumers who pay for goods or services with cash at the time of purchase, rather than using credit.

Inventory Turnover

A ratio indicating how many times a company's inventory is sold and replaced over a specific period.