A Retailer's Target Customers Are Skeptical and Cautious About New

question 96

Multiple Choice

A retailer's target customers are skeptical and cautious about new ideas. Strong social pressure from their own peer group may be needed before they adopt a new product. These target customers are:

• A) the early majority.
• B) laggards.
• C) innovators.
• D) early adopters.
• E) the late majority.

---

Definitions:

Development Encouragement

The act of motivating or fostering growth and improvement in others.

Recognition and Praise

The acknowledgment of an individual's efforts and achievements, often used as a motivating factor in personal and professional settings.

Missionaries

Individuals who are sent on a mission, often religious, to promote their faith or perform humanitarian work in a foreign country.

Personal Conviction

Deeply held beliefs or strong opinions that influence an individual's thoughts and actions.