A Retailer's Target Customers Are Skeptical and Cautious About New

question 96

Multiple Choice

A retailer's target customers are skeptical and cautious about new ideas. Strong social pressure from their own peer group may be needed before they adopt a new product. These target customers are:

• A) the early majority.
• B) laggards.
• C) innovators.
• D) early adopters.
• E) the late majority.

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Definitions:

Ergonomics

An interdisciplinary approach to designing equipment and systems that can be easily and efficiently used by human beings.

Psychological Aggression

Hostile social interaction or behavior that involves mental or emotional harm rather than physical.

Work Performance

The assessment of an employee's effectiveness in fulfilling job responsibilities and tasks.

Drug Testing

The process of using medical or technical methods to determine whether a person has used the drug substances.